WITH PAUL BAKAUS

GOOD POINT

WHY YOU SHOULDN'T USE WEB STORIES AS TEASERS

NO.18

Stories, not teasers!

TO ADDRESS  THE ELEPHANT IN THE ROOM

The reason why we are talking about all of this in the first place: Monetization.

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You don't have to rely on converting traffic to your blog pages to monetize …

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Directly monetize web stories with in-between page ads.

Ad networks are expanding their story integrations.

CPMs and fill rates will improve over time.

BLOCK THE INDEXING OF STORIES

One advice that I often hear about ‘teaser stories’:

Not indexed Stories can't be found on Google Search.

And won't ever appear on Google Discover.

I absolutely can't recommend.

COMPLETE CONTENT RANKS BETTER

One or two page teaser is not quality content.

Quality content is a critical ranking signal.

Google will do its very best to not show clickbait to users.

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I want to make something clear

GOOD EXAMPLE

A creative shopping inspiration list which links out to online shops.

BAD EXAMPLE

A two page story that promises a listicle – but hides it behind a link.

Next to your blog posts and videos, proudly show them on your website.

It looks great.

Much easier to consume.

Improves organic ranking.

Diversifies your traffic sources.

TREAT WEB STORIES AS HERO CONTENT

Onwards!

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