Understand the performance of your Web Stories

Use the Web Story Insights Dashboard to analyse your content and fine tune your Stories for more views and engagement.

Note!

You can use several different analytics providers for your Stories. Today, we’ll be using Google Analytics along with the Data Studio.

Tip!

Check your top performing Web Stories and figure out what made them successful!

More metrics to look out for:

Who is your audience? Read the demographic data to learn about age, gender and the devices your audience uses.

Traffic origin See an overview of the traffic your stories received from different sources (e.g. social, referral, organic search or direct).

WHAT DO I DO WITH THEse METRICS?

Visit the Google for Creators YouTube channel

Want to learn more about Web StorIES?