The fabric of a great story
NO.7
GO FOR IT
WITH PAUL BAKAUS
Web stories have the ability to combine multiple media types like videos, audio and text into a page. This means you have to craft them in a special way!
The right narrative
PART 1
Incorporate your own perspective.
Involve the reader with polls or quizzes.
Convey one single idea
Keep the story snackable
Text under 200 characters
Video under 15 seconds
per page
NO: TRAILER YES: FULL STORY
The right media
PART 2
Make sure your media is recorded or cropped to portrait orientation.
Go for high quality material.
Do it yourself.
Or use high quality stock.
Free sites: Coverr, Unsplash, ... Paid sites: Getty, Shutterstock, ...
Another Effect:
Immersive Audio
The right design
PART 3
So far you have the basic ingredients for a great web story. Now add:
Carefully placed layouts
Text
Animations
Effects
But beware: The worst way of overuse is repetition.
Stay tuned for the next episodes!
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