The fabric of a great story

NO.7

GO FOR IT

WITH PAUL BAKAUS

Web stories have the ability to combine multiple media types like videos, audio and text into a page. This means you have to craft them in a special way!

The right narrative

PART 1

Incorporate your own perspective.

Incorporate your own perspective.

Watch the full example

Involve the reader with polls or quizzes.

Convey one single idea

Keep the story snackable

Text under 200 characters

Video under 15 seconds

per page

NO: TRAILER YES: FULL STORY

The right media

PART 2

Make sure your media is recorded or cropped to portrait orientation.

Go for high quality material.

Do it yourself.

Or use high quality stock.

Free sites: Coverr, Unsplash, ... Paid sites: Getty, Shutterstock, ...

Another Effect:

Immersive Audio

The right design

PART 3

So far you have the basic ingredients for a great web story. Now add:

Carefully placed layouts

Text

Animations

Effects

But beware: The worst way of overuse is repetition.

Stay tuned for the next episodes!

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