WITH PAUL BAKAUS
ONWARDS
SEO MUST-KNOWS FOR WEB STORIES
NO.10
WEB STORIES ARE LIKE WEB PAGES. SO THINK ABOUT SEO.
Do all the SEO stuff you would do for any other page on your website.
BUT ...
STORY-SPECIFIC SEO TACTICS
Publisher logo
Poster portrait
Title
Publisher
PUBLISHER LOGO
Use raster images (eg. JPG, PNG)
No animations allowed
One logo for all stories
Size at least 96 x 96 px
PORTRAIT POSTER
Show crisp images
Keep a high resolution
Avoid burned-in text
Recommend size: 640 x 853 px
Keep it under 40 characters
STORY TITLE
Name it clear and digestible
PUBLISHER
Keep it under 20 characters
Add only the name of the story's publisher
INTEGRATE STORIES DEEPLY
URL-FORMAT No special structure required
DESCRIPTIONS Use ALT-Text and Title-Attributes for Videos & Images
CAPTIONS Make videos useful without sound – and better accessible
WANNA GO DEEPER? Swipe Up!
OTHER RECOMMEND SEO TECHNIQUES
MOST EFFECITVE ADVICE: CONTENT IS KING
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