WITH PAUL BAKAUS

ONWARDS

SEO MUST-KNOWS FOR WEB STORIES

NO.10

WEB STORIES ARE LIKE WEB PAGES. SO THINK ABOUT SEO.

Do all the SEO stuff you would do for any other page on your website.

BUT ...

STORY-SPECIFIC SEO TACTICS

Publisher logo

Poster portrait

Title

Publisher

PUBLISHER LOGO

Use raster images (eg. JPG, PNG)

No animations allowed

One logo for all stories

Size at least 96 x 96 px

PORTRAIT POSTER

Show crisp images

Keep a high resolution

Avoid burned-in text

Recommend size: 640 x 853 px

Keep it under 40 characters

STORY TITLE

Name it clear and digestible

PUBLISHER

Keep it under 20 characters

Add only the name of the story's publisher

Does your story contain all Google-required metadata?

INTEGRATE STORIES DEEPLY

URL-FORMAT No special structure required

DESCRIPTIONS Use ALT-Text and Title-Attributes for Videos & Images

CAPTIONS Make videos useful without sound – and better accessible

WANNA GO DEEPER? Swipe Up!

OTHER RECOMMEND SEO TECHNIQUES

MOST EFFECITVE ADVICE:  CONTENT IS KING

Subscribe for more.

Rewatch this Web Story on YouTube. Subscribe to the blog & channel for the latest and greatest.