WITH PAUL BAKAUS

WHAT IS A POSTER? WHAT IS A COVER?

NO.21

Let's review the difference and talk about why the first pages of your story are so important.

POSTER? COVER?

You see it in the Google Search results.

Automatically mixed with title and logo.

POSTER – QUICK OVERVIEW

It's similar to a movie poster.

The cover page is the first page of the story.

The full potential of Web Stories can be used (e.g. videos and sounds)

COVER – QUICK OVERVIEW

Let's have a closer look.

An attention grabbing static image that convinces readers to tap on your story.

POSTER

Has to be an image. No videos or animations are possible.

POSTER

Title, publisher and logo will be added automatically.

The text elements are positioned in the lower third of your picture.

POSTER

Avoid burned-in text. Search engines can't crawl it and it It likely won’t work in combination with the automatically generated text.

One last word about poster.

It’s the landing, or first page of your Web Story. Now that users are in your story keep them engaged.

COVER

Use the full power of the visual editor: video, audio and animations.

COVER

It's good when poster and cover have a similar look and feel so the readers know they are in the right story.

Poster

Cover

To quickly reiterate.

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