How tO TURN YOUR COMMUNITY INTO  A DIGITAL BRAND

What is  black Foodie?

A community reaching  250,000 people

Dedicated to highlighting Black restaurants, recipes and Black food culture

A unique set of values, concepts or ideas that attracts, motivates and inspires an audience.

It´s about feelings and aspirations that people gravitate to.

WHAT IS A BRAND?

4 Key Components to Building a Brand

Name and  slogan

Uniform look and feel

Strong personality

Strong offering

DEFINE YOUR  BRAND VALUES

Name and slogan.

Uniform look and feel.

BRAINSTORM THE FOLLOWING QUESTIONS:

Why does your community exist?

What do you believe in?

What are you trying to achieve with it?

BLACK FOODIE'S BRAND VALUES

Empowerment

Respect

Authenticity

Excellence

How Content and  Values are Linked

EXTRA TIPS FOR STRONG BRAND VALUES

Choose phrases or  keywords that are strong enough  to change with  you as you grow.

Stay consistend with your online personality,  look and slogan.  It will be easier for your community to grow!

Watch this web story on youtube!