How to Tailor Content to Various Platforms
Creator Insights with Keiko Lynn
Hi, I'm Keiko!
I've been a fulltime blogger for 12 years.
One Mistake …
… I often see and also did myself, is to post the same exact thing on all platforms.
Bring a unique value to each channel. So your audience has a reason to follow you on all platforms.
Personally, I do not think you need to be consistent on every platform. I prefer quality over quantity. For me, I’ve found that 4 platforms is what I can comfortably focus on:
Why I Use Instagram
Here is how I use it
My number one source of revenue.
A top referral for blog traffic.
Instagram Main Feed
For me it's a portfolio of sorts. Here I share my latest self-portraits or videos.
I’m having fun making retro themed, dreamy videos. Feels very me but also very different than anything I’ve done before.
This is my Blog
Also one of my biggest earners.
Focused on the value of content.
Wheter it's in terms of knowledge or emotional value, every blog post should have some sort of takeaway.
My Pinterest Strategy
My traffic booster.
Evergreen content lives on and on and creates traffic to my blog.
Pinterest Standard Pins
Seasonal content (e.g. Halloween costumes) is performing best.
I pin photos that are purely for aesthetic inspiration (moodboards).
And what about TikTok?