HOW TO OPTIMIZE VIDEOS FOR WEB STORIES
WHY ADD VIDEOS TO WEB STORIES?
Videos are immersive and dynamic. With a video your story doesn’t feel like a simple slideshow.
RULES OF THUMB
Keep video files under 4 MB.
For uploading videos in a Web Story.
Shorter than 10 seconds.
At or under 720p resolution.
If you have longer videos, split them up.
THAT'S ALL GREAT. BUT HOW DO I DO ALL THAT?
YOU'LL NEED THE RIGHT TOOL
To compress or convert a video you'll need the right software. One basic tool is a free sofware called Avidemux.
A codec is like an image format, but for multiple images with so called frames.
When you compress videos you need to use the right codec!
Keep in mind:
Don't confuse the codec with the file extension.
The file extension is defined by the container format.
If this is confusing to you: Don't worry. Just remember that your best bet is to use a combination of:
This combination is compatible with all common devices.
MORE ON YOUTUBE
For more detailed information about video optimization watch the full video on YouTube.