LET'S GO!

HOW TO OPTIMIZE VIDEOS FOR WEB STORIES

WHY ADD VIDEOS TO  WEB STORIES?

Videos are immersive and dynamic. With a video your story doesn’t feel like a simple slideshow.

RULES OF THUMB 

Keep video files under 4 MB.

For uploading videos in a Web Story.

Shorter than  10 seconds.

At or under 720p resolution.

If you have longer videos, split them up.

THAT'S ALL GREAT. BUT HOW DO I DO ALL THAT?

YOU'LL NEED THE  RIGHT TOOL

To compress or convert a video you'll need the right software. One basic tool is a free sofware called Avidemux.

CODEC

A codec is like an image format, but for multiple images with so called frames.

When you compress videos you need to use the right codec!

Keep in mind: 

Don't confuse the codec with the file extension.

CODEC

Be careful:

FILE EXTENSION

The file extension is defined by the container format.

THE TAKEAWAY

If this is confusing to you: Don't worry.  Just remember that your best bet is to use a combination of:

H264 Codec

MP4 Container

&

This combination is compatible with all common devices.

MORE ON YOUTUBE

For more detailed information about video optimization watch the full video on YouTube.