HOW TO MEASURE THE IMPACT OF YOUR WEB STORIES
There are three phases a user is going through while consuming Web Stories:
Let's take a look at what kind of data you can collect during each phase.
or the number of times your Story appears to a user.
in this phase:
or the number of times users click into your Story.
Click Through Rate
also called CTR.
These are the metrics you want to track here:
1. Story Starts
2. Story completions
3. Average view time
4. Views by page
5. Average depth
In this phase of measuring you
take a look at where a user clicked while viewing your Web Story
(e.g. on an add, into a next Web Story or through to your website).
Tools! Tools! Tools!
Google Search Console
provides you with a comprehensive overview. Displaying statistics like:
There are a lot of providers that offer you their own analytic services. But the strong allround solution is
Most creators earn some form of
ad revenue. For example through ads on their sites or affiliate links.
can help calculate the profitability of continuing to invest in the Web Story ecosystem.
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For more information about Web Stories check out our Storytime video series.
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Storytime on YouTube