WITH PAUL BAKAUS
HOW TO CREATE A TERRIBLE WEB STORY
Let's create an awful story!
Knowing what makes a bad story is just as important as what makes a good story. That helps you to avoid these mistakes.
Reuse social media stories – create a lovely collection of unrelated updates.
Choose a boring cover – nobody likes spoilers.
Copy blog posts one-to-one – awfully long and hard to parse, delicious.
NEXT STOP: TYPOGRAPHY
Extra small size, so you get more text on a page.
Even more space: Reduce line-height and letter-spacing.
A lot of fonts show your
Don't miss that
Colors, Colors, Colors - cause you are creative!
THINK ABOUT LAYOUT
Don't use many images and videos – they are too engaging.
Go for long bullet points
Removing margins is a good way to win space.
Scale images down to get more space.
you have a lot to say and every word is very important, so don't be shy and don't leave out details. Make sure that you make your point. Repition is key. Make sure that you make your point.
CHOOSE DIFFERENT COLORS ON EVERY PAGE …
AND SLIGHTLY DIFFERENT POSITIONS.
BUT ONLY SLIGHTLY!
HOW ABOUT ANIMATIONS?
Pure eye candy is more important than to add any value.
so your readers spend
more time with you.
so your reader gets
used to it.
Don't embed the story on your website.
Don't share it on social.
Don't add any links.
So your Web Story is hard to find – for sure!
LET'S FINISH THIS
Don't forget to delete your stories!
We made it! Backwards!
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