WITH PAUL BAKAUS

SKIP THIS

HOW TO CREATE A TERRIBLE WEB STORY

NO.19

Let's create an awful story!

"

Knowing what makes a bad story is just as important as what makes a good story. That helps you to avoid these mistakes.

FIRST OFF

Reuse social media stories create a lovely collection of unrelated updates.

Choose a boring covernobody likes spoilers.

Copy blog posts one-to-oneawfully long and hard to parse, delicious.

NEXT STOP: TYPOGRAPHY

Extra small size, so you get more text on a page.

Even more space: Reduce line-height and letter-spacing.

CREATIVITY!

A lot of fonts show your

Don't miss that 

Colors, Colors, Colors - cause you are creative!

chance!

THINK ABOUT LAYOUT

Don't use many images and videos – they are too engaging.

Go for long bullet points 

Removing margins is a good way to win space.

Scale images down to get more space.

you have a lot to say and every word is very important, so don't be shy and don't leave out details. Make sure that you make your point. Repition is key. Make sure that you make your point.

CHOOSE DIFFERENT COLORS ON EVERY PAGE …

AND SLIGHTLY DIFFERENT POSITIONS.

BUT ONLY SLIGHTLY!

HOW ABOUT ANIMATIONS?

Long transitions

Reuse animations,

Pure eye candy is more important than to add any value.

so your readers spend

more time with you.

so your reader gets

used to it.

Don't embed the story on your website.

Don't share it on social.

Don't add any links.

So your Web Story is hard to find – for sure!

LET'S FINISH THIS

Don't forget to delete your stories!

We made it! Backwards!

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