BUILDING YOUR COMMUNITY& NETWORK
with Andi Eaton
Let’s talk about how to build your own community.
Starting point: "Perfect People"
Try to find a name for your people. I call my mine "Modern Mystics"
Maybe yours are called "Fun Foodies" or "Creative Fashionistas".
Next step: Position yourself as an expert
Establish your credibility on your about page and demonstrate your knowledge.
And here are the four stages.
Use language that you’d use with your closest friends.
Make your audience feel valued.
Speak directly to the individuals when creating copy.
Be direct and say: This community is for you if...
Make clear why your community is the right one for your potential audience.
In this stage it’s time to encourage a deeper connection!
Write about personal experiences & engage directly with your audience (e.g. through IG lives & Stories)
Join my email list.
Subscribe to my podcast and blog.
Sign up for my courses.
Follow me on social channels.
This is where your perfect people either engage with your business or they don't. Here I like to see my community:
ONE FINAL TIP: REACH OUT TO PARTNERS