HOW TO BUILD A BRAND THAT STANDS OUT

WHAT YOU NEED TO STAND OUT:

A consistent look & feel.

Unique content from a particular niche.

On the following pages we'll Introduce you to a few helpful tools and ideas that can help you along the way.

Use Mood Boards to find your look

GENERATE A color palette for your BRAND

Drop one of your photos (e.g. from Pinterest) into the Coolors color generator to find a palette that fits your overall aesthetic. This will make your look more consistent or help building it.

Tools for post-production and finishing touches

Mojo and InShot are great to create recognizable and on-brand Instagram Stories and video posts.

Upload your own fonts, images or logo to a template to make it unique.

WhAT CONTENT WILL KEEP PEOPLE ON YOUR PAGE?

Make sure you know your niche

Share content and build partnerships around other elements of your audience's interests. For BLACK FOODIE these are:

EXPAND YOUR SCOPE OF content

Interior design

Make sure to stay close to your niche when you expand.

Travel guides

Home gardening

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