HOW FORBES DESIGNS WEB STORIES

WITH ALICIA HALLET-CHAN

THIS IS ALICIA HALLET-CHAN

Design Director, Forbes

She is responsible for the look of everything digital and printed

HOW DO YOU PRODUCE WEB STORIES AT FORBES

?

Stories are produced two weeks in advance.

Stories are published daily.

Team consists of a creative lead, editor, writer, video editor, designer, animator & photo researcher

WHAT KIND OF IMAGES DO YOU SELECT FOR THE COVER PAGES

?

3 KEY GUIDELINES

1. Keep it simple

2. Make a connection

3. Be authentic

FORBES' COVER GUIDELINES

HOW DO THE STORY POSTER AND THE COVER PAGE RELATE

?

POSTER VS COVER PAGE

Unify poster and cover images.

Animated cover? Try to select a representative moment for the poster.

CAN YOU SHARE AN EXAMPLE OF A GREAT COVER

?

Clean & simple

Clear headline

True to the Forbes brand

WHY IS IT GREAT?

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