HOW FORBES DESIGNS WEB STORIES
WITH ALICIA HALLET-CHAN
THIS IS ALICIA HALLET-CHAN
Design Director, Forbes
She is responsible for the look of everything digital and printed
HOW DO YOU PRODUCE WEB STORIES AT FORBES
Stories are produced two weeks in advance.
Stories are published daily.
Team consists of a creative lead, editor, writer, video editor, designer, animator & photo researcher
WHAT KIND OF IMAGES DO YOU SELECT FOR THE COVER PAGES
3 KEY GUIDELINES
1. Keep it simple
2. Make a connection
3. Be authentic
FORBES' COVER GUIDELINES
HOW DO THE STORY POSTER AND THE COVER PAGE RELATE
POSTER VS COVER PAGE
Unify poster and cover images.
Animated cover? Try to select a representative moment for the poster.
CAN YOU SHARE AN EXAMPLE OF A GREAT COVER
Clean & simple
True to the Forbes brand
WHY IS IT GREAT?
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