Finding your niche
Creator Insights
with Keiko Lynn
Hi, I'm Keiko!
I've been a fulltime blogger for 12 years.
Visit keikolynn.com
In this episode:
Finding your niche!
When you want to kick-off a blog, finding your own niche is a great place to start!
Lets talk about some types of niches and why it is beneficial to find one.
Its possible to go too broad or too narrow for a niche to be beneficial but
finding the sweet spot
can:
position you as an authority in your field,
give you more visibility as a big fish in a smaller pond,
and provide structure for your content.
Also: The audience of niche blogs tends to be more intentional, engaged and loyal followers!
There are three levels of niche:
Macro-niche
Niche
Micro-niche
MACRO NICHE
Gives you the most wiggle room.
But more competition and the potential to get lost among similar blogs.
NICHE
This is the Goldilocks sweet spot: not too broad, not too narrow!
MICRO-NICHE
Niching down
can narrow your competition
, but it also has the
potential to narrow down your audience
or the longlivity of your content.
How to determine your niche?
Make a list of things you know about and things you like.
If there is an area of overlap, you might have found the sweet spot.
How to determine your niche?
POV:
Youre vegan, you are an excellent cook, you love photography, and you have a weakness for comfort food.
BOOM:
You can start a vegan comfort food blog.
Finally, you should figure out if there is an audience for your niche.
Watch the whole
video on YT!
Creator Insights with Keiko Lynn
Watch more videos from Keiko on our YouTube-Channel.
Creator Insights with Keiko Lynn