CREATE EXPLOSIVE CONTENT BUNDLES

Plan how to present your content across different platforms.

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CORE CONTENT

...is the story itself.

PROMOTIONAL CONTENT

...promotes the core content.

WHY INCLUDE WEB STORIES

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LET'S TAKE A LOOK AT SOME EXAMPLES

MARISA MOORE.COM

Marisa uses Web Stories to link to the recipes on her blog. Click to see the story

FORBES.COM

Forbes uses Web Stories to link to the next Web Story. Click to see the story

CREATE EXPLOSIVE CONTENT BUNDLES

INCLUDING WEB STORIES

Plan how to present your content across different platforms.

CORE CONTENT

PROMOTIONAL CONTENT

VS.

CORE CONTENT

Blog post:

Use for deep dives

Web Story:

Highly visual and mobile friendly

Video:

Fully immersive

PROMOTIONAL CONTENT

Social media:

Adress your followers

Newsletter:

Reach users directly

WHY INCLUDE WEB STORIES

?

great additional traffic source

can be monetized (e.g. with affiliate links)

(via Google Discover & Google Search)

LET'S TAKE A LOOK AT SOME EXAMPLES

MARISA MOORE.COM

FORBES.COM

ONWARDS!

MORE ON YOUTUBE

Learn more about Web Stories on our YouTube channel, watch the full video there and find out why an Emu came out of Paul's head.