Plan how to present your content across different platforms.
CORE CONTENT
PROMOTIONAL CONTENT
VS.
CORE CONTENT
...is the story itself.
Blog post:
Use for deep dives
Web Story:
Highly visual and mobile friendly
Video:
Fully immersive
PROMOTIONAL CONTENT
...promotes the core content.
Social media:
Adress your followers
Newsletter:
Reach users directly
WHY INCLUDE WEB STORIES
?
great additional traffic source
can be monetized (e.g. with affiliate links)
(via Google Discover & Google Search)
LET'S TAKE A LOOK AT SOME EXAMPLES
MARISA MOORE.COM
Marisa uses Web Stories to link to the recipes on her blog.
FORBES.COM
Forbes uses Web Stories to link to the next Web Story.
ONWARDS!
MORE ON YOUTUBE
Learn more about Web Stories on our YouTube channel, watch the full video there and find out why an Emu came out of Paul's head.