Editorial Patterns:  An Overview

NO.8

OH, LÀ, LÀ

WITH PAUL BAKAUS

Finding the right story and the right way to tell it,

is 90% of your job.

THERE ARE THREE STORY DIMENSIONS

OUTLINE

by Perspective by Function and by Content

PERSPECTIVE

1

First Person Narrative vs. Third Person Narrative

Okay, that works ...

Better: A story about you!

DIFFERENT FUNCTIONAL  PATTERNS

2

Evergreen or updating stories 

Live stories

Quizzes &  Polls

Evergreen Stories

Kind of never ending stories that are always updated with new content.

e.g. public diary

Live Stories

Add new  story pages in real time, while a reader has the story open.

e.g. public diary

Quizzes and polls

A cool interactive way to engage the audience.

DIFFERENT TYPES OF CONTENT 

3

Experiential

Educational

Listicles

Experiential stories

The user can experience a place, event or simply a moment in time.

Educational stories

Teach us something and have often a clear end.

Listicles

Generic lists: Usually have no end or beginning

“Best” or “Worst of” lists: Create suspense

Shoppable lists:  Perfect for affiliate links

Which type of content will you use first?

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