Editorial Patterns: An Overview
NO.8
OH, L�, L�
WITH PAUL BAKAUS
Finding the right story and the right way to tell it,
is 90% of your job.
THERE ARE THREE STORY DIMENSIONS
OUTLINE
by Perspective by Function and by Content
PERSPECTIVE
1
First Person Narrative vs. Third Person Narrative
Okay, that works ...
Better: A story about you!
DIFFERENT FUNCTIONAL PATTERNS
2
Evergreen or updating stories
Live stories
Quizzes & Polls
Evergreen Stories
Kind of never ending stories that are always updated with new content.
e.g. public diary
Live Stories
Add new story pages in real time, while a reader has the story open.
e.g. public diary
DIFFERENT TYPES OF CONTENT
3
Experiential
Educational
Listicles
Experiential stories
The user can experience a place, event or simply a moment in time.
Educational stories
Teach us something and have often a clear end.
Listicles
Generic lists: Usually have no end or beginning
Best or Worst of lists: Create suspense
Shoppable lists: Perfect for affiliate links
Which type of content will you use first?
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