Editorial Patterns: An Overview

Editorial Patterns: An Overview NO.8 OH, LÀ, LÀ WITH PAUL BAKAUS

Finding the right story and the right way to tell it, is 90% of your job.

THERE ARE THREE STORY DIMENSIONS OUTLINE by Perspective by Function and by Content

PERSPECTIVE 1 First Person Narrative vs. Third Person Narrative

Better: A story about you!

DIFFERENT FUNCTIONAL PATTERNS 2 Evergreen or updating stories Live stories Quizzes & Polls

Evergreen Stories Kind of never ending stories that are always updated with new content. e.g. public diary

Live Stories Add new story pages in real time , while a reader has the story open. e.g. public diary

Quizzes and polls A cool interactive way to engage the audience .

DIFFERENT TYPES OF CONTENT 3 Experiential Educational Listicles

Experiential stories The user can experience a place, event or simply a moment in time .

Educational stories Teach us something and have often a clear end .

Listicles Generic lists: Usually have no end or beginning “Best” or “Worst of” lists: Create suspense Shoppable lists: Perfect for affiliate links

Which type of content will you use first?

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