5 THINGSĀ  WE LEARNED ABOUT WEB STORIES

But first here some hard facts about Web Stories:

Around 6500 new domains have started publishing Web Stories since October 2020.

Over 20 Million Web Stories are already online with around 100.000 new Stories being added daily.

1. LIFESTYLE CONTENT FITSĀ  THE STORY FORMAT WELL

Lifestyle content offers opportunities for brand deals, sponsored content or affiliate links.

Has the highest engagement of any vertical.

2. CRAVINGS

There are more Food & Drink and Arts & Entertainment stories on Google Discover than from any other vertical!

3. CONTENT GAPS

There is a gap between searches on Google and existing Web Stories for topics like Arts & Entertainment, Celebrity, Sports & Gaming

It seems as if these verticals aren't saturated yet.

Maybe that is an opportunity for you!

4. How many pages should my story have?

We noticed that users usually tab through 11-15 story pages.

5. Users click on more than one Story

On Google Discover users watch on average 1.7 Stories for every Story opened.

This varies across different demographic groups.

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