WE LEARNED ABOUT WEB STORIES
But first here some hard facts about Web Stories:
Around 6500 new domains have started publishing Web Stories since October 2020.
Over 20 Million Web Stories are already online with around 100.000 new Stories being added daily.
1. LIFESTYLE CONTENT FITS
Visit Example Story
Lifestyle content offers opportunities for brand deals, sponsored content or affiliate links.
Has the highest engagement of any vertical.
Watch Raisa's DIY Story
There are more Food & Drink and Arts & Entertainment stories on Google Discover than from any other vertical!
Learn more from Lauren
3. CONTENT GAPS
There is a gap between searches on Google and existing Web Stories f
or topics like Arts & Entertainment, Celebrity, Sports & Gaming
It seems as if these verticals aren't saturated yet.
Maybe that is an opportunity for you!
Check out an example!
4. How many
pages should my story have?
We noticed that users usually tab through
11-15 story pages.
5. Users click on more than one Story
On Google Discover users watch on average 1.7 Stories for every Story opened.
This varies across different demographic groups.
Watch on Youtube
For more information about Web Stories check out our Storytime video series.
Don't miss out and subscribe to our YouTube-Channel!